A highly commended woman in marketing, according to Marketing Magazine's 'Digital Mavericks' report, I believe that marketing and branded content can positively shape, inform and be a part of culture. I help brands create meaningful connections with audiences, and help businesses and individuals empathise and organise around their audience's needs and expectations.
I'm inquisitive and driven, constantly looking for new creative opportunities. This has led me recently to open my own independent fashion boutique in Margate - Albion Stores. As owner and director of a clothing, music and accessories store, I'm responsible for the business operations, finances, marketing, advertising, buying, business planning and strategy.
Areas of expertise:
Product & service development
Workshop facilitation and training
Some of the brands I've worked with. I've worked on marketing strategies for clients in tech, FMCG, travel, finance, fashion and beauty, publishing, communications, film, music, automotive and public sectors, for globally recognised brands and with clients at executive level. And I have led and developed platforms to facilitate collaborations with influencers, media and editorial partners, and publishers.
I have been fortunate enough to spend over 20 years in an industry that is constantly evolving. During those years, I have built a considerable digital skillset, which allows me to apply my knowledge both strategically and creatively to any business challenge.
Head of Content Partnerships
May 2016 to Jun 2018
Jun 2014 to May 2016
Mar 2010 to Jun 2014
Snr Comms Director
Apr 2007 to Mar 2010
Snr Product Manager
AOL UK & EU
Oct 2003 to Mar 2007
Snr Project Manager
Sep 2001 to Jul 2003
Oct 2000 to Aug 2001
Abbey Road Interactive
Feb 1999 to Sep 2000
TV, Video & Multimedia Producer
Jul 1994 to Feb 1999
B.A. Hons English with American Studies
King Alfred's College
Sep 1991 to Jun 1994
Interior Design Certificate
London Interior Design School
Sep 2006 to Jul 2007
Storytelling in Digital Planning
Personal Development Planning
Finance for Non-Finance Managers
Negotiating and Influencing
How I've been described
My Business - Albion Stores
Below is a feed of the content I use to promote my own business - Albion Stores. As owner and director of a clothing, music and accessories store, I'm responsible for the business operations, finances, marketing, advertising, buying, business planning and strategy.
My Record Label - Adventures In Paradise
I joint own and manage an independent record label - Adventures In Paradise. As label owner and manager, my role is A&R, marketing and promotion, financial management, distribution planning, creative management and production quality control.
Dedication featuring Danielle Moore - Show Me Love
The first release on the Adventures In Paradise label is Dedication, featuring Felix Dickinson, Tsuyoshi Kosuga of Cro-Magnon. "Show Me Love" is a rich spread of instrumentation with Danielle Moore of Crazy P fame providing the vocal.
Smith & Mudd - The Distance with Ron Basejam remix
The second release on the adventures In Paradise label, Benjamin Smith and Paul "Mudd" Murphy - The Distance. Featuring a vocals by Quinn Lamont, an instrumental on the A-side, and a remix by legend and consummate production ace - Ron Basejam.
DJ and Music Event Promotion
I've had a long and varied history as a DJ and promoter. I caught the DJ bug back in the early 90s but things really kicked off for me at the tail end of the decade with a residency for Patrick Forge and Phil Asher’s highly influential Inspiration Information nights at the Notting Hill Arts Club. Since then I've performed and held down residencies at a myriad of festivals including Glastonbury, The Big Chill and Croatia’s Garden and Love International Festivals, clubs such as The End, Fabric and Plastic People, and nights like Need 2 Soul, Faith and Co-Op. I am a founder member of the all-girl DJ collective Ladybugz, and run my own nights Adventures In Paradise and TBC as well as host radio shows on Radio Margate, and previously Hoxton FM, Ministry of Sound and Rinse FM.
Recorded live, one of my regular bi-weekly Friday night radio shows.
I am a regular guest DJ at London's finest audiophile bar.
I am one half of Adventures in Paradise DJ collective.