Katie Barber

Hello. I'm a marketing strategist with over 20 years experience of connecting brands and culture.

 
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Experience

A highly commended woman in marketing, according to Marketing Magazine's 'Digital Mavericks' report, I believe that marketing and branded content can positively shape, inform and be a part of culture. I help brands create meaningful connections with audiences, and help businesses and individuals empathise and organise around their audience's needs and expectations. 

I'm inquisitive and driven, constantly looking for new creative opportunities. This has led me recently to open my own independent fashion boutique in Margate - Albion Stores. As owner and director of a clothing, music and accessories store, I'm responsible for the business operations, finances, marketing, advertising, buying, business planning and strategy.

Areas of expertise:

  • Business development

  • Brand strategy

  • Digital strategy

  • Comms strategy

  • Content strategy

  • Social strategy

  • Product & service development

  • Influencer marketing

  • Workshop facilitation and training

  • Mentoring
     

Portfolio

Some of the brands I've worked with. I've worked on marketing strategies for clients in tech, FMCG, travel, finance, fashion and beauty, publishing, communications, film, music, automotive and public sectors, for globally recognised brands and with clients at executive level. And I have led and developed platforms to facilitate collaborations with influencers, media and editorial partners, and publishers.

Resume

I have been fortunate enough to spend over 20 years in an industry that is constantly evolving. During those years, I have built a considerable digital skillset, which allows me to apply my knowledge both strategically and creatively to any business challenge.  

Experience

Head of Content Partnerships
Wunderman UK
May 2016 to Jun 2018

Strategy Director
Wunderman UK
Jun 2014 to May 2016

Senior Strategist
Wunderman UK
Mar 2010 to Jun 2014

Snr Comms Director
Digital Outlook
Apr 2007 to Mar 2010

Snr Product Manager
AOL UK & EU
Oct 2003 to Mar 2007

 

Snr Project Manager
MP3.com Europe
Sep 2001 to Jul 2003

Website Producer
Universal Music
Oct 2000 to Aug 2001

Digital Producer
Abbey Road Interactive
Feb 1999 to Sep 2000

TV, Video & Multimedia Producer
Workhouse Ltd
Jul 1994 to Feb 1999

Education

B.A. Hons English with American Studies
King Alfred's College
Sep 1991 to Jun 1994

Interior Design Certificate
London Interior Design School
Sep 2006 to Jul 2007

Professional Courses

Storytelling in Digital Planning

Management training

Personal Development Planning

Finance for Non-Finance Managers

 

Negotiating and Influencing

Mentoring

Presentation skills

Interior Design

How I've been described

Tenacious

Committed

Communicative

Empathetic

Collaborative

Curious

Responsive

Creative

Authoritative

Inspiring

 
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Testimonials

Katie was an absolute delight to work for. She was warm, responsive and expertly communicated United Airlines’ UK content strategy with ease and authority - which in turn made my job much, much easier.

I hope to work with Katie again in the future and thoroughly recommend her services to any client/agency looking for the safest pair of hands for their strategy development/implementation.
— Rudi Haig, Copywriter and Proofreader
I worked with Katie on a couple of specific projects with News UK, and she was brilliant. From strategic oversight through to workshop facilitation and preparation, Katie is a natural and someone who clients immediately warm to and trust. Her digital and customer lifecycle know-how is particularly impressive. The best thing though is that she’s a lovely, collaborative person who is a pleasure to work with.
— Jim Dyer, Managing Director Pulse Creative London
Katie is one of these unusual people that can take on new innovative projects while applying a commitment to delivering quality work with attention to detail - a valuable asset for any business looking to grow quickly without losing sleep along the way.
In the years she worked with us she performed a great job developing new social services, doing so with a smiling demeanour regardless of how challenging or unreasonable the requests - a fantastic quality in any agency!. For all of these reasons she was a hugely valued, trusted member of the team, and would be a great asset to any organisation.
— Craig Hill, Formerly CEO Digital Outlook
Katie works with great tenacity to solve every problem, understand every issue and create the best experience for her audience. Katie knows everything you need to know about the entertainment industry on the internet and thinks strategically. She’s great to work with, fun and at the same time always reliable. I’d trust Katie to work on any proposition.
— Eloise Grey, Digital Consultant and Researcher

Contact

Name *
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My Business - Albion Stores

Below is a feed of the content I use to promote my own business - Albion Stores. As owner and director of a clothing, music and accessories store, I'm responsible for the business operations, finances, marketing, advertising, buying, business planning and strategy.

 

My Record Label - Adventures In Paradise

I joint own and manage an independent record label - Adventures In Paradise. As label owner and manager, my role is A&R, marketing and promotion, financial management, distribution planning, creative management and production quality control. 

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Dedication featuring Danielle Moore - Show Me Love

The first release on the Adventures In Paradise label is Dedication, featuring Felix Dickinson, Tsuyoshi Kosuga of Cro-Magnon. "Show Me Love" is a rich spread of instrumentation with Danielle Moore of Crazy P fame providing the vocal. 

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Smith & Mudd - The Distance with Ron Basejam remix

The second release on the adventures In Paradise label, Benjamin Smith and Paul "Mudd" Murphy - The Distance. Featuring a vocals by Quinn Lamont, an instrumental on the A-side, and a remix by legend and consummate production ace - Ron Basejam. 

DJ and Music Event Promotion

I've had a long and varied history as a DJ and promoter. I caught the DJ bug back in the early 90s but things really kicked off for me at the tail end of the decade with a residency for Patrick Forge and Phil Asher’s highly influential Inspiration Information nights at the Notting Hill Arts Club. Since then I've performed and held down residencies at a myriad of festivals including Glastonbury, The Big Chill and Croatia’s Garden and Love International Festivals, clubs such as The End, Fabric and Plastic People, and nights like Need 2 Soul, Faith and Co-Op. I am a founder member of the all-girl DJ collective Ladybugz, and run my own nights Adventures In Paradise and TBC as well as host radio shows on Radio Margate, and previously Hoxton FM, Ministry of Sound and Rinse FM.

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Radio Margate

Mar 18

Recorded live, one of my regular bi-weekly Friday night radio shows.

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Spiritland

Nov 17

I am a regular guest DJ at London's finest audiophile bar.

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Adventure #6

May 17

I am one half of Adventures in Paradise DJ collective.